Miami Heat Television Broadcast Internship Recap

This summer I joined the television broadcast team of the Miami Heat at the American Airlines Arena. Under a team of highly accomplished producers and editors, I logged air checks and melts. Additionally, I assisted in the production of content about Heatcheck Gaming (the NBA2K team of the Miami Heat) for HEATV.

The Heat Group, the company that owns and manages the Miami Heat, implemented its first internship competition to enhance the experience. I was split into a group of six called the Hotshots to battle against two other groups. Our group was tasked under Innovation and Strategy Manager Derek Rhodes with creating a digital experience to help the Miami Heat reach 12,000 season ticket members. We decided to revamp the season ticket member experience including the tier system and adding new benefits. We worked for eight weeks to create a new season ticket member website and a prototype section of the Heat App before presenting our ideas to 62 members of the organization including Heat Group President of Basketball Operations Eric Woolworth and other executives.

We were complemented and thanked for our efforts by Woolworth and other members of the Heat Group. Furthermore, we were awarded diamond-shaped trophies by the human resources department in front of members of the Heat Group the following day. We won the competition by points that were accumulated from three factors: Workshop Wednesdays, Feedback Fridays and the final project.

Workshop Wednesdays is an optional event where a department at the Heat Group explains their role in the organization and then conducted a competition for the groups to compete in. Feedback Fridays is a sit down with an interns faculty adviser to assess their work over the week.