ABOUT ME

My passion for sports media started with a PlayStation 2 controller and a pixelated baseball game on a square TV in my bedroom. Aretha Franklin's "Respect" played as Brad Penny threw fastballs and Barry Bonds crushed home runs. I was hooked. Both earned my respect. So did everyone else in sports.

That sparked everything: an obsession with the personalities, tactics, and relationships that separate winners from losers. I wanted to understand what made them tick. What made them great?

I didn't know what AP style was when I started writing about sports. I just knew I had something to say. I learned on the fly, took every opportunity that came my way, and said yes to things I had no business saying yes to. Internships taught me how to manage a floor, build relationships with talent, and work under impossible deadlines. Freelancing taught me how to hustle.

Somewhere along the way, I became a Swiss Army knife. Social, art direction, creative strategy, writing, photography, editing—you name it. I'd pick up a camera one day, write copy the next, then jump into Photoshop to art direct a campaign. Whatever the project needed, I figured it out.

But what really drives me is the intersection. Where sports meet culture. Where emerging technology changes how athletes train and fans engage. Where current events shape the narratives we tell. I stay informed because the game isn't just what happens on the field anymore. It's how a transfer rumor spreads on X, how AI is revolutionizing performance analysis, how a player's activism becomes a movement. Sports don't exist in a vacuum, and neither does my work.

I went from covering games to creating campaigns. From writing about athletes to shaping how millions of fans experience the sports they love. I've worked on projects that reached more people than I ever imagined when I was holding that controller.

But I'm still that kid with the PlayStation 2. Still learning. Still taking criticism from people better than me. Still chasing the next opportunity.

Because I want to earn the same respect in this industry that I gave those virtual athletes on that prehistoric video game.