ABOUT ME

My passion for sports media started with a PlayStation 2 controller and a pixelated baseball game. Aretha Franklin's "Respect" played as Brad Penny threw fastballs and Barry Bonds crushed home runs. Both earned my respect. So did everyone else in sports.

That sparked everything: an obsession with the personalities, tactics, and relationships that separate winners from losers.

Now I’m a creative strategist at For Soccer, managing campaigns for adidas, PUMA, Telemundo, The FA, and Verizon. I set the social standard for Premier League localization in 2023-24, driving a 228% engagement surge for Chelsea FC and 350% more community interaction. My work earned a Cynopsis Sports Media Award nomination.

Before that, I produced for ESPN during EURO 2020 and SportsCenter under live deadlines as ESPN+ hit 11.5M subscribers. At United Soccer League, I launched Instagram Reels strategy and generated 18M+ video views. My internships with the Miami HEAT and Orlando City taught me broadcast operations, creative development, and what it takes to win.

I graduated from the University of Florida in 2019. Before I knew what AP style or a nut graf was, I started freelancing for VAVEL in 2014. That hustle led me to cover Copa America Centenario.

I'm still learning. Still taking criticism from the best. Still chasing opportunities.

Because I want to earn the same respect in this industry that I gave those virtual athletes on that prehistoric video game.